The Edible Aesthetic Studio
Brand Identitity Development

What's Included

One (1) Hour Session

  • One on one brand and website strategy session.

Brand Strategy (The Foundation)

  • Your mission and purpose
  • Target audience
  • Target audience
  • Positioning (what makes you different)
  • Brand personality (e.g., elegant, playful, minimalist)
  • This is the soul of your brand.

Visual Identity (What People See)

  • Logo system
  • Color palette
  • Typography
  • Imagery style (e.g., pastel, moody, luxurious)
  • This is what makes your brand recognizable at a glance.
  • Messaging style
  • Taglines and captions

Brand Voice (What People Hear/Read)

  • Tone (warm, sophisticated, friendly, bold)
  • Messaging style
  • Taglines and captions
  • This is how your brand speaks.

Brand Experience (What People Feel)

  • Website design
  • Packaging
  • Social media presence
  • Customer interaction
  • This is where trust and loyalty are built.

No. of Edits

Two (2) edits

Dutation

Six (6) weeks
The Edible Aesthetic Studio
Strategic Design for Aesthetic-Driven Food Brands
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