Blackline Coffee is a minimalist neighborhood café concept created for Website in a Week by The Edible Aesthetic. Designed for café owners who need a refined online presence quickly, the project demonstrates how a strategic, visually cohesive website can launch within seven days, without sacrificing brand identity or user experience.

Built for fictional café owner Ethan Cole, the website balances modern editorial aesthetics with practical customer touchpoints such as menu browsing, online ordering, café location details, and mobile responsiveness.

The final result is a monochromatic digital experience that mirrors the café’s philosophy: intentional, uncomplicated, and quietly premium.